The ever-present penetration of digital technologies, the growing value of big data, and arrival fintech companies in the financial market put financial institutions in the need to move from aggressive marketing strategies to receptiveness to the real needs of a client at certain stages of his life cycle.
In addition, consumers of financial services perceive the purpose of financial organizations differently.
For some, it is a safe place to keep money, for others it is a source to replenish the family budget, for third it is a channel for investing personal funds.
Under the influence of these factors, financial institutions are increasingly offering related products and services that help customers in simple, accessible and convenient ways to solve key issues in the organization of their lives and thereby effectively manage personal finances.
Participants in the session will discuss how the changing role and functionality of financial institutions serve to improve the quality of life for a wide range of citizens and meet the interests of financial services consumers.